AdSense rules and reinstatement | SEJ (Q) AdSense rules can sometimes seem arbitrary. Can you explain to us what drives these policies and how they are reviewed? (A) Policies are certainly not arbitrary. Policies are put in place after careful consideration and they are applied consistently across our network. Advertising Continue reading below In general, our policies are driven by user experience and advertiser demand. Our network is high quality, thanks to our high quality publishers, as well as our high quality advertisers. To have high-quality advertisers, we need to create and enforce rules designed to provide an environment for a clean and safe ad network for the whole family, where ads won't appear next to content that will embarrass their brand on publishers' sites.
In our network, our publishers are required to follow our policies to remain in our network. We believe following these rules image masking service benefits users, advertisers and publishers, to help create a healthy digital advertising ecosystem. We have had policies in place for a long time, with very little, if any, change. We are always reviewing our policies, but major updates don't happen very often. When you look at it that way, it's pretty easy to see what drives our policies. By the way, these rules help ensure that Google has an abundance of advertisers, which benefits our publishers.
Advertising Continue reading below (Q) How much does Google make for ads on my website? (A) For serving ads with AdSense for content, publishers receive 68% of revenue recognized by Google as part of the service. For AdSense for search, publishers receive 51% of revenue recognized by Google. These percentages are consistent, regardless of the geographic location of the publisher, and are in no way averaged between publishers. We do not disclose the revenue share of other AdSense products. revenue share varies for other products due to different development and support costs for those products.