I have a Growth Everywhere podcast. Over the last few years, I've published an original interview on Monday and republished the interview from Tuesday to Sunday. I thought it would be useful to people. After that, the Growth Everywhere podcast peaked. At its best, it had 90,000 downloads a month, but now it's around 50,000-60,000, which is still good and shows new growth. I love the audience because they are entrepreneurs like me and have influenced my way of being from other successful entrepreneurs, the entrepreneurs I interviewed. Grow everywhere I wanted to add more value to the
Growth Everywhere listener. That's ghost mannequin effect service because if your audience has peaked, it means you haven't increased the value of your podcast. I realized that I could post YouTube audio to Growth Everywhere on the day I didn't release a new interview. But I do nothing without the data, so I surveyed the audience before starting it. I asked, "Do you really want to take a video made from YouTube and put it in the audio?" People were open to it, so we'll track success. If you're just starting out with content marketing, choose the media that works best for you, such as podcasts, blogs, and
YouTube videos, to complete it. It will take a year or so to get it right. Once you've completed it, start thinking about how to "germinate" the content into different shapes and parts. Whether it's a podcast or written content, it helps more people find you on their favorite channel. learn more: 9 Ways to Reuse Old Blog Content Why you need to use multiple channels to maximize customer acquisition Why joining multiple mastermind groups is 10 times more than your business Five trends defining a new vision for marketing automation